![]() ![]() Direct mail marketing inspires immediate action: 79% of consumers will act on direct mail immediately, compared to only 45% who say they deal with email immediately.Direct mail marketing is scanned by most people: 81% of people read or scan their mail daily.Direct mail marketing invokes a positive reaction: 83% of consumers feel positively about receiving packages.Direct mail marketing can boost the performance on integrated campaigns: Direct mail can boost ROI by 20% when part of an integrated campaign.( Source). ![]() Direct mail marketing can boost ROI: 60% of marketers say combining digital and direct mail increases ROI.Sending mail creates a more genuine two-way relationship between the brand and consumer. Direct mail marketing makes people feel more valued: 57% of people claim that receiving mail makes them feel more valued.Direct mail marketing has better response rates than email: The response rate for direct mail is more than 30 times the response rate for email.Direct mail marketing is more memorable than digital marketing: Consumers are 77% more likely to remember what they read in print over what they see on a screen.Direct mail marketing is more emotional than digital marketing: People value something they can see and touch 24% more highly than something they can only see on their screen.Direct mail marketing is easier to understand and more memorable: It requires 21% less cognitive effort to process and elicits a much higher brand recall.Direct mail marketing is trustworthy: 56% of consumers think print marketing is the most trustworthy of all marketing channels.Direct mail marketing is more persuasive than digital marketing: Its motivation response is 20% higher-even more so if it appeals to more senses beyond touch.Direct mail marketing is the preferred channel for communication: 73% of US consumers said they prefer direct mail for brand communications.( Source).Looking at all the data around direct mail, it’s easy to understand why it’s a trusted strategy for delivering steady sales growth by building relationships. Establishing brand loyalty is now more important than ever considering that 50% of a brand’s highest-spending customers also shop with competitors. 57% of people claim that receiving mail makes them feel more valued, and when customers feel valued, they’re likely to continue using a product. Plus, 79% of consumers will act on direct mail immediately, compared to only 45% who say they deal with email immediately.ĭirect mail also has the power to effectively create a more genuine two-way relationship between the brand and the consumer. Why do some companies still bother using a more expensive, more labor-intensive customer outreach approach like direct mail? The answer is simple: it still works!ĭespite the added effort that direct mail marketing requires, the response rate for direct mail is more than 30 times the response rate for email. ![]()
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